Pilot Project Brewing
2140 N Milwaukee Ave
Pilot Project's redesign demonstrates how strategic plant curation can transform an industrial space without compromising functionality—distributing greenery throughout multiple zones to create atmospheric depth while respecting circulation needs and budget realities.
This approach builds on existing elements rather than starting from scratch, using thoughtful groupings and selective investment to achieve a cohesive, intentional aesthetic that avoids both generic commercial uniformity and impractical showroom excess.
The Challenge
Pilot Project needed to soften its industrial interior and create atmospheric depth without
compromising operational flow
overwhelming a limited budget
or imposing a foreign aesthetic onto the space's existing material language and inherited plant inventory.
Our Solution
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Tiered investment: Deploy cost-effective vessels in low-visibility areas (high shelves) to fund statement pieces in focal zones
Inventory integration: Curate complementary additions that transform inherited plants from accidental leftovers into intentional design elements
Circulation preservation: Position all plantings to maintain clear aisles for staff workflow and guest movement
Aesthetic amplification: Build on existing industrial-metallic palette rather than introducing competing visuals
Dracaena
Aglaoname 'Silver Bay'
Sanseveria
Fiddle Leaf
